Dovea Service Pricing & Profit System
Dovea Service Pricing & Profit System
Build your freelance rates around your income goal, costs and billable hours. This service pricing spreadsheet for Excel and Google Sheets calculates minimum and recommended rates, then helps you price projects, packages and retainers.
What the system helps you do
- Calculate your minimum viable hourly rate
- Set a recommended hourly and day rate
- Build project and package prices
- Test how discounts and rush premiums affect profitability
- Plan retainers around your available capacity
- Compare hourly, day, package and retainer offers
- See your estimated monthly revenue and owner earnings
- Identify when your current pricing may be too low
Built around your real business
The calculations can account for:
- Your desired annual owner income
- Tax reserve percentage
- Annual business overhead
- Payment and platform fees
- Weekly working hours
- Vacation and unpaid time
- Expected billable utilization
- Business safety or profit buffer
- Current hourly and day rates
The workbook turns these inputs into clear pricing guidance—not just revenue estimates.
Tools included in the system
Pricing Dashboard
Review your current pricing status, minimum rate, recommended rate, monthly revenue target and estimated owner earnings.
Minimum Rate Calculator
See the hourly and day rates required to support your selected income goal, costs, capacity and business buffer.
Package Pricing
Build fixed-fee project prices using delivery hours, contingency, direct costs, discounts, payment fees and rush premiums.
Retainer Capacity
Check how much working capacity a retainer uses, how many hours remain available and whether the agreement supports your pricing goals.
Offer Comparison
Compare different types of offers by the owner earnings they produce per expected delivery hour.
What you receive
- Microsoft Excel workbook (.xlsx)
- Google Sheets access with a ready-to-copy template
- Quick-start instructions
- Example data that can be replaced with your own figures
- Automatic formulas, pricing recommendations and dashboard views
How it works
- Enter your income goal, costs, available working time and current pricing.
- Review your minimum and recommended rates.
- Build packages and retainers using the calculated pricing foundation.
- Compare offers before sending them to clients.
No advanced spreadsheet skills are required. Editable input fields are highlighted, and the main calculations update automatically.
Language and customization
The system is provided in English. Input fields, labels and text can be customized for your own internal use. Formula cells should remain unchanged to preserve the calculations.
Compatibility
Designed for Microsoft Excel and Google Sheets. Google Sheets users receive access to a view-only master and create their own editable copy.
This product is a planning and decision-support tool. It does not provide tax, accounting, financial or legal advice.
Purchase with confidence
- Instant digital delivery after purchase
- Works with Microsoft Excel and/or Google Sheets as described above
- One-time purchase — no subscription
- Questions? Contact support@doveatools.com
Dovea tools support planning and decision-making. They do not guarantee a specific income, profit, saving or business result.